Augmented Reality’s foray into eCommerce has transformed the future of retail unprecedentedly. Its beautiful trait of creating immersive shopping experiences to products by its ability to superimpose the digital information onto the physical environment has opened an avenue to brand new consumer experiences.
The AR-powered eCommerce apps are enhancing the online shopping experience by bringing the products to life using realistic and interactive versions of products.
Online shoppers have always faced an inadequacy in testing the products and experiencing them in a real-time environment which often led to increased cost, time and money. But with the invasion of AR in the retail landscape, technology shoppers can get the truer sense of the dimensions and details of the products.
Here in this article we will explore in detail how Augmented Reality is positively impacting the eCommerce or online retail experience of consumers and directly affecting the bottom line of brands.
1. The Virtual Try-on Feature to Enhance Shopping Experience
This AR feature allows consumers to virtually see the product in the real physical environment. Makeup tutorials, 3D virtual try on glasses, home furnishing apps are some of the popular sectors taking advantage of AR solutions. This feature helps shoppers visualize how the products will look in the real-time.
2. The Virtual Cloth Fitting App to Personalize Online Shopping
This AR-based body measurement app is changing the way how customers shop. It helps consumers personalize the shopping experience by allowing them to see what clothes will look like on them and what size would fit them.
3. Improvising the Purchase Rate by Reducing the Return Counts
AR helps in improving the purchase rates by helping consumers to guess the actual size of the product that would best fit their body through which they can nail the right apparel fit by processing accurate measurements and reduce the count of product returns.
4. Replication of In-Store Experiences
AR is helping brick-and-mortar businesses get innovative by helping them turn their store layouts into an interactive shopping experience. The virtual shopping stores provide consumers a fabulous retail experience without the need to stand in long queues.
5. AR for Marketing Campaigns to Boost Sales
AR offers brands an opportunity to win over the marketing edge. Brands are now able to create user-generated content via AR apps. Advertisements created by AR apps help marketers to build an emotional connect with customers.
Final Words: Brands are trying to push AR forward in their eCommerce apps as a tool to realistically motivate customers to believe in their product. There is a wide range of top-selling brands using this technology and creating personalized interactive digital apps. From Sephora, Quiver, Net-a-porter to Lacoste and Ikea many companies have tested their campaigns and are now running them successfully!
Augmented reality app development is still a new feature on the eCommerce landscape but is poised to become a necessity in the coming years. For the brands that are looking to develop eCommerce apps should invest early in the AR and enhance their customers’ shopping experience.